Amjul

SERVICES

Art Direction
Prop Styling
Set Styling

Founded by nurse practitioner, Aminata Fofanah, Amjul is a spice and marinade brand that amplifies Sierra Leonean culture through bold, vibrant and aromatic flavors in a jar. We worked directly with Aminata & her team to art direct & capture imagery for her 2025 product launch. We took cue’s from the ingredients & packaging to create an overall mood, build sets, and execute recipes to feature each sauce for their new website & social media. The overarching theme that runs throughout the images is bringing together community & family around West African cuisine.

I discovered Limonata & Prop Up Shop on IG , and the minute I saw their content , I knew I wanted to work with them for my food company rebrand shoot!

I have had photoshoot experiences in the past where I had to do 90% of the work and wear all the hats, so I knew I wanted a team that was willing to work with me and execute well. Giulietta heard my vision, connected me with the right team who handled everything from start to finish, and made magic!!! As a founder, building a newly emerging brand and wearing so many hats, I was super pleased to have a team that could tell my story in the most beautiful way possible. 10/10 recommend!
– Aminata Fofanah | Founder of Amjul

Credits

Photography: Terragold Photo
Food Styling: Culina Creative
Talent: Jaycy Brown & Kamar
Talent Agent: Misty James
Studio, Props & Surfaces: Prop Up Shop

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Amjul

I discovered Limonata & Prop Up Shop on IG , and the minute I saw their content , I knew I wanted to work with them for my food company rebrand shoot!

Credits

Interiors Gallery