“We believe in ‘la dolce vita’ and the strength of individuality. The most rewarding projects are ones that allow us to fully distill our client’s “why”, style and aesthetic into unique visual stories that are theirs, and theirs alone.”
- Limonata -
Meet Giulietta, Founder & Creative Director
From a young age, Giulietta was told that she had “a good eye.” Fascinated by magazines, art-making and visual storytelling, she spent a decade in New York City; first majoring Advertising and Marketing at FIT, before working in blue chip art galleries and contemporary artist studios, where she developed a deep appreciation for curation and championing creative talent.
After relocating to Baltimore in 2014, her career unexpectedly shifted into the world of fine wine as a certified sommelier. Those years ultimately led her back to what mattered in her youth: working with her hands, collaborating with creatives, and cultivating meaningful work rooted in beauty, humanity, and connection. With encouragement from her best friend, husband, and now business parter, Nate, she founded Limonata in 2016.
Today, Giulietta partners with design-driven brands through Art Direction & Styling — curating objects with soul from around the world, crafting visual stories that linger, and helping her clients attain the national recognition they deserve.
Outside of their prop house and photo studio, Prop Up Shop, you can often find G hunting for beautiful objects in antique stores and thrift shops, dreaming of her next meal, cuddling with Mr. Whiskey (their orange tabby cat), singing karaoke, scheming the next travel plan (she sees Morocco on the horizon!), and sketching designs for Oriole House - a 1902 foursquare home she’s renovating with Nate,
Meet Nate, Branding & Web Director
Nate has been captivated by design for as long as he can remember. What began as a childhood habit of doodling and sketching evolved into a Design degree from the Rochester Institute of Technology; and, ultimately, a 15+ year career shaping thoughtful identities for luxury brands, hospitality concepts, designers, and product-based businesses. Prior to joining Limonata in 2024, his client roster included Brooks Brothers, Judith Leiber, Levi’s, Hotel Revival, R. House, and Baltimore Penn Station.
Known for his deeply collaborative and strategic approach, Nate believes the strongest brands are rooted in authenticity. He has a gift for uncovering the most meaningful aspects of a client's story and translating them into refined visual identities and digital experiences that feel both distinctive and enduring. His work helps brands articulate who they are, connect with the right audience, and grow with confidence and clarity.
When he’s away from his desk, Nate can usually be found listening to indie music, training in Brazilian jiu jitsu, hiking, sketching landscapes en plein air, making cold brew, watching vintage detective dramas (Perry Mason is his new favorite), and renovating Oriole House alongside Giulietta—his high school sweetheart and creative partner in both life and business.
- Recognized By -
We Believe In the Power Of…
Artistry
Collaboration
Community
Confidence
Creativity
Curation
Curiosity
Dreaming
Exploration
Friendship
Fun
Honesty
Individuality
Kindness
Learning
Nature
Organization
Storytelling
Strategy
The Handmade
The Timeworn
Travel
“Our process allows us to dig deep, plant seeds and watch a brand’s vision blossom into its’ most authentic, fullest potential. The reward: seeing our clients gain confidence, attain national recognition, and grow their businesses in ways they deserved all along. We say “cin cin” to that!”
- Limonata -
Your Creative Growth Partners
Limonata is an ode to beauty, wonder and the art of living.
Since its inception in 2016, Limonata has evolved into a boutique creative studio and prop house, where every project is an intimate collaboration. As a husband-wife team, we, Nate and Giulietta, draw on our shared devotion of travel, nature, the handmade and the timeworn.
We partner with brands, agencies, designers, and emerging CPG’s to attract their ideal clientele and garner national recognition. Through bespoke branding, web design, art direction, styling, and photoshoot production, we shape visual worlds that feel both distinctive and enduring.
Our work is richly layered with texture, color, and story. The result: work that is tailored, luminous and unmistakably your own. With Limonata, brands can delight and linger long after the first impression.
