PROJECT DESCRIPTION:
Founded by Nurse Practitioner, Aminata Fofanah, Amjul is a spice and marinade brand that amplifies Sierra Leonean culture through bold, vibrant and aromatic flavors in a jar. We worked directly with Aminata & her team to art direct & capture imagery for her 2025 product launch. We took cue’s from the ingredients & packaging to create an overall mood, build sets, and execute recipes to feature each sauce for their new website & social media. The overarching theme that runs throughout the images is bringing together community & family around West African cuisine.