Photography: Stacy Zarin Goldberg | Interior Styling: Limonata Creative
Angeline & Co.
BRAND STRATEGY / BRAND NAMING / BRAND IDENTITY DESIGN / WEB DESIGN / PRINT DESIGN / ART DIRECTION / INTERIOR STYLING
PROJECT DESCRIPTION:
On our first call with the then-’AGD’ crew, it was clear: this wasn’t just a logo refresh. Owner, Angeline Hall had just crossed the 10-year milestone, and with it came a big realization—her interior design studio had grown beyond a single designer. What started as ‘Angeline Guido Design’ had evolved into something bigger, a true collaborative team effort. The new brand needed a new name to celebrate the collective, not just the founder. Along with the new name came a bold brand identity and a site that doesn’t just showcase their work—it provides a window into their design team and what drives them creatively.
Brand Naming
We brought a series of names to the table—some wildly new, some that stuck close to their roots. After weighing all the pros & cons, the team kept circling back to Angeline’. It’s distinct, it’s elegant, and it already carried a decade of brand equity. Adding “& Co.” was the simplest, smartest move—instantly honoring the collective team while providing flexibility for future growth outside of their current design services. Proof that sometimes less really is more.
Logo Suite
For the logo, we went custom. A typography-driven suite that flexes as effortlessly as A&CO’s interiors—timeless with a twist. Think of it as “transitional” in design terms: a traditional foundation, modernized with flared serifs and slimmer proportions, plus a few unexpected old-style quirks in the I, &, and O. From the primary logotype, we built out a full system—monogram, seal, and variations along with a playful tiled font treatment for their accompanying blog—giving the brand tools that feel as refined and versatile as the spaces they design.
Color Palette
Warmth comes through in every shade—ivory, sand, terracotta, deep auburn. The mix is minimal but grounded, earthy yet bold. It’s a palette that doesn’t play it safe; it amplifies A&CO’s designs with quiet confidence.
Web Design
The new site sets the stage for A&CO’s next decade. Built on Squarespace but fully custom, it’s designed to do one thing above all: let their work steal the show. Clean frameworks, bold typography, and smart hierarchy make space for stunning imagery while giving every project room to tell its story. The result? A site that feels as polished and intentional as their interiors
Photography: Stephen Karlisch | Styling: Adam Fortner
Photography: David Mitchell | Styling: Anita Sarsidi
Print Design
Art Direction & Styling
Coming Soon!
GALLERIES: