RB Curated
SERVICES
Brand Strategy
Brand Design
Web Design
Art Direction
Product Styling
After completing a rebrand and new web design for Regan Billingsley Interiors we continued our working relationship with Regan as she expanded into the home goods realm with RB Curated - Handcrafted Ethical Luxury. While this is a separate venture from her services business we developed a brand strategy to keep the entities connected while allowing RBC to grow and stand it’s own. We studied similar businesses and models within the industry but our greatest inspiration came from Regan and her commitment to the RBC’s artisan partners in Guatemala; masters of traditional weaving techniques that have been passed down through generations. In February of 2025 on the eve of the website launch we had the incredible opportunity to travel to Guatemala with Regan and visit several master artisans in their remote communities.
Brand Design
LOGO SUITE - The primary logo utilizes the same elegant font as RBI but incorporates a ‘randa stitch’ icon which is a traditional embroidery technique used by Guatemalan weavers to connect two pieces of fabric and is part of a number of RBC’s products. The monogram also borrows from RBI’s monogram but allows the circular holding shape to form the letter C.
COLOR PALETTE - Borrowing the core warm & cool colors from RBI while adding accent colors of Deep Jade & Rojo that represent specific sections on the RBC Site.
SUPPLEMENTARY GRAPHICS - RBC maintains a strong commitment to their values and founding principals so we emphasized them with graphic icons to proudly display on the website.
CLIENT RESPONSE
“Limonata has been an invaluable creative partner across art direction, styling, branding, and web.
Their styling brings a refined, intentional final layer to our interiors, elevating each space without ever overwhelming it, and enhancing our portfolio. On the brand side, they translated both my interiors practice and textile collection into a cohesive visual language that feels aligned and thoughtful. The website and graphics are not only beautiful but highly considered in how they communicate the work. They bring a strong point of view while truly listening, resulting in work that feels distinctly my own, with greater clarity and precision. The process has been seamless and consistently elevated”.
– Regan Billingsley | Principal Designer & Owner
Web Design
UX/UI Design & Development for the e-commerce site built on a custom theme through Squarespace. While facilitating sales is the ultimate goal we also were tasked with celebrating the artisan makers and found ways weave their stories throughout the site.
Art Direction & Product Styling
After crafting the brand identity we developed an art direction deck, produced and styled the product in a lifestyle shoot along with a crew of local creatives here in Baltimore. We also produced and styled the product for e-commerce photography at our own studio Prop Up Shop.
Credits
Product Design: RB Curated
Product & Lifestyle Photography: Vivian Marie Doering
Videography: Peter Hoblitzell
Styling Assist: Jannah Muhammad
Props: Prop Up Shop
Artisan Documentary Photography: Studio Set Apart
